1. Information Collected via Cookies & Tracking Technologies

When you visit or interact with our website, our systems and authorized automotive technology partners utilize cookies, pixels, tags, and web beacons to collect technical and usage details:

• Device & Network Identifiers: IP address, device hardware model, operating system, browser type and version, language settings, and internet service provider (ISP).
• Online Activity & Browsing Patterns: Inventory search filters, vehicle detail page (VDP) visits, window sticker views, monthly payment and trade-in calculator submissions, test-drive booking workflows, and referring/exit URLs.
• Approximate Geolocation: Coarse geographic region (Flathead County, Western Montana, and surrounding areas) derived from IP address to provide accurate regional inventory, dealer special offers, and localized Hyundai incentives.

2. Categories of Cookies We Use

3. Business & Commercial Purposes for Data Use

We process information collected via cookies and tracking technologies for legitimate dealership operations, including:

• Presenting accurate real-time new and used vehicle inventory, MSRPs, and financing terms.
• Processing service lane bookings, test-drive reservations, and trade-in appraisals.
• Transmitting credit and lease pre-approval requests to authorized financial institutions (compliant with the Gramm-Leach-Bliley Act and federal standards).
• Measuring regional advertising performance and Hyundai dealer association promotions.
• Maintaining security controls against automated bot attacks, fraud, and digital vulnerabilities.

4. Montana Consumer Data Privacy Rights (MCDPA Disclosures)

Under the Montana Consumer Data Privacy Act (MCDPA), Montana residents have specific consumer rights regarding their personal data:

• Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, and profiling in furtherance of automated decisions that produce legal or similarly significant effects.
• Right of Access & Confirmation: You may request confirmation whether we process your personal data and access the specific categories of data processed.
• Right to Correct: You may request the correction of inaccuracies in your personal data.
• Right to Delete: You have the right to request deletion of personal data provided by or obtained about you, subject to statutory automotive record-keeping obligations (e.g., Montana vehicle titling records, safety recall compliance, warranty audit rules).
• Right to Data Portability: You may obtain a copy of your personal data previously provided to us in a readily usable, portable format.
• Right to Non-Discrimination: We will not discriminate against you in pricing, service availability, or vehicle transaction terms for exercising your statutory privacy rights.
• Right to Appeal: If we decline to take action on your consumer rights request, you have the right to appeal our decision within a reasonable time frame.

5. Managing Cookie Preferences & Universal Opt-Out Signals

6. Third-Party Automotive Portals & Integrations

Our website connects with third-party automotive tools, including Hyundai Motor America, Kelley Blue Book / Black Book trade valuation tools, online finance calculators, and appointment platforms. When navigating through embedded third-party interfaces, their independent privacy notices govern data collection.

7. Policy Modifications

We may periodically update this Privacy & Cookie Policy to accommodate technological updates, inventory system enhancements, or statutory changes in Montana or federal privacy regulations. Revisions take effect upon publication with the updated effective date.

8. Contact Clark Hyundai Privacy Administration